Why Blogs are important
A business blog is a blog post concentrated around your industry that can be used to educate readers. Such a blog can furnish:
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Product information.
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Expert opinions.
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Business advise.
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Marketing strategies.
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Latest industry research.
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Expert interviews.
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Analytics
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The primary objective of a business blog To attract new leads/ potential customers.
Business blogging can help you establish you as an authority in your field, and form relationships with new website visitors.
By drafting posts you can educate your customers on your product or service orrecent company news and events
It builds trust with customers and building trust and loyalty among existing customers are essential for building a successful business.
Blog Statistics

As per the statistics publishing regular updates to your blog can existing website can increase traffic as much as 434%.

61% of online buyers have made a online purchase based on endorsement from a blog.

More than 60 % of respondents say that a blog adds viability to a website.

70% of consumers are visual learners increasingly want video content from marketers Blog articles with images/ infographics

16. 69% of companies credit their lead generation to blogging

More than 80% of online buyers bank on data and recomendations provided in the blog.